Diamonds Suck; De Beers Gives Up

Back in 2006 Josh Kaufman got married and during that process he discover the sham of modern diamonds – they aren’t that valuable. Kaufman created the website Diamonds Suck to raise awareness of a diamond alternative: maisonette. It was known then that blood diamonds were a problem and still today people are dying for something that can be made in a lab. Diamond companies don’t like being portrayed as killers (and destroyers of nature) pushed back with marketing efforts; while that was happening they were trying to fend off another threat: fake diamonds.

Today there is no reason to spend a large sum on diamonds for a ring and there’s no reason to continue mining the planet for them. Indeed, it’s good to read that the world’s largest diamond miner, De Beers, has admitted defeat and is switching to manufacturing diamonds.

Here’s Kaufman’s rationale for not evening considering diamonds:

If I can prevent a single reader from needlessly dropping $6,000-10,000+ on a diamond engagement ring, this site will be a success. Financial worries are the #1 cause of stress in a married relationship – there is absolutely NO excuse to start your married life by taking on that level of debt.

Moissanite is a rare, naturally-occuring gemstone that is typically found in very small quantities in meteorites, corundum deposits, and kimberlite. (The chemical name of moissanite is Silicon Carbide.) Moissanite has several qualitites in common with diamond: it is transparent, extremely hard (9.25 on the Mohs scale, compared to 10 for diamond), and has a high index of refraction (2.65 – 2.69, compared to 2.42 for diamond). When a large rough moissanite sample is cut and polished, the end result is a very bright, brilliant, transparent gemstone that is indistinguishable from diamond to the human eye.

Diamonds suck

Grow Diamonds Instead of Buying Blood Diamonds

Blood diamonds are a problem for a multitude of reasons and they really shouldn’t be since we can create diamonds from scratch. A company called Pure Grown Diamonds sell diamonds that are grown in a a lab for all your diamond needs. The market for diamonds is largely a social construct based off of good marketing, so you may as well play it safe and go for lab-grown diamonds instead of buying diamonds from sketchy sources.

How are Pure Grown Diamonds made?

Pure Grown Diamonds are produced by utilizing two gem-quality diamond creation processes: High Pressure-High Temperature (HPHT) and Chemical Vapor Deposition (CVD). In both processes, a small diamond seed is placed in an environment that contains carbon. Under suitably controlled conditions, the diamond grows, atom-by-atom, layer-by-layer, recreating nature’s process.

Grown Diamonds—Eco Advantages

In a recent environmental impact analysis, Frost & Sullivan (F&S) concludes the impact of the Pure Grown Process is seven times lower than Diamond Mining.

Mined diamonds disturb more land, produce more mineral waste, use more water, create more air emissions (carbon, NOx and SOx), use more energy, have more environmental incidents, result in more lost time injury (both in terms of frequency and severity) and have a higher occupational disease rate. Based on their calculations, F&S further concludes that mined diamonds represent more than 7 times the level of impact as compared to grown diamonds.

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