Companies Reward Cyclists For Choosing Bikes Instead of Cars

Despite the fact that Toronto’s politicians want to make the city more dangerous for cyclists (by encouraging more car use and removing bike-focused infrastructure) the people of Toronto are loving bike riding more and more every year. Companies have caught on to this and some are now giving employee some rewards for opting to ride a bicycle instead of using a car.

It helps keep staff healthy and active, and “I actually think it saves money for customers,” he said.
If a consultant has to drive from the suburbs to a client downtown, the client gets charged 50 cents per kilometer, plus $25 for parking. That can add up to a $45 charge for the client.

Toronto Environmental Office director Lawson Oates agrees. Cycling rewards increasingly resonate with younger workers and employers, he said.
“It’s the wave of the future. (Companies) want to attract and retain topnotch employees,” and these people don’t necessarily function in “the old 9-5 mould,” he said.

Read more at The Star

Thanks to Kathryn!

Happiest Commuters Walk or Cycle to Work

Many cyclists can go on for hours about how great riding a bicycle everyday is (I know I can), and it has been proven that walking can make you happier too. It comes as no surprise then that walking or bicycling as your preferred commuting solution makes you happier.

What is surprising is that this conclusion of happy commuting comes from Statistics Canada!

Two-thirds of cyclists said they were very satisfied with their commute. Only 6 per cent were dissatisfied, according to a Statistics Canada survey of more than 6,000 people across the country.

It’s a striking difference from their car and transit-riding brethren. Only 32 per cent of drivers and 25 per cent of public transit users were very satisfied with their trip to work.

Read the rest of the article.

Mobile Phones for Better Public Transit

For reasons that I don’t fully understand people equate car ownership with freedom (I primarily see it as an increase in transportation costs). As a result a lot of people are hesitant to give up the cars as they perceive their supposed freedom of mobility as a necessity.

Thankfully some new research has come out from Latitude Research that shows how the use of mobile phones combined with transit can get people out of their cars and onto the streets.

The results of the study indicate that, while users value the freedom and control a car provides, mobile information solutions could replicate this sense of autonomy without needing to own a car—primarily by helping users to make informed, in-the-moment decisions about what’s available near them and the best ways to get around. “Real-time and personalized transit information has the ability to make public transit a more flexible, equitable, and enjoyable experience, thus minimizing the perceived experience gap between car ownership and other modes of transit typically thought less convenient or accessible by would-be users,” explains Marina Miloslavsky, study lead and Senior Research Analyst at Latitude.

Study participants—18 regular car users who agreed to go car-free for one week—experienced unexpected benefits as a result of re-thinking their daily transit. Two-thirds reported that the car-free week exposed them to new things, and twice as many participants felt more integrated into their communities than had expected to before the study week, with the majority also citing health and money-saving reasons to reduce their reliance on driving.

The full study can be found here.

Increase Cycling Populations by Listening to Women

New research on how to get Americans cycling points to a very blunt conclusion: you can increase the amount of cyclists by improving cycling for women. Things like physically separated bike lanes instead of just painted lines can make a huge difference in the enjoyability of cycling and the safety of it.

Scientific American has an article on the matter.

Women are considered an “indicator species” for bike-friendly cities for several reasons. First, studies across disciplines as disparate as criminology and child rearing have shown that women are more averse to risk than men. In the cycling arena, that risk aversion translates into increased demand for safe bike infrastructure as a prerequisite for riding. Women also do most of the child care and household shopping, which means these bike routes need to be organized around practical urban destinations to make a difference.

“Despite our hope that gender roles don’t exist, they still do,” says Jennifer Dill, a transportation and planning researcher at Portland State University. Addressing women’s concerns about safety and utility “will go a long way” toward increasing the number of people on two wheels, Dill explains.

So far few cities have taken on the challenge. In the U.S., most cycling facilities consist of on-street bike lanes, which require riding in vehicle-clogged traffic, notes John Pucher, a professor of urban planning at Rutgers University and longtime bike scholar. And when cities do install traffic-protected off-street bike paths, they are almost always along rivers and parks rather than along routes leading “to the supermarket, the school, the day care center,” Pucher says.

Although researchers have long examined the bike infrastructure in Europe, they have only just started to do so for the U.S. In a study conducted last year, Dill examined the effect of different types of bike facilities on cycling. The project, which used GPS positioning to record individual cycling trips in Portland, compared the shortest route with the path cyclists actually took to their destination. Women were less likely than men to try on-street bike lanes and more likely to go out of their way to use “bike boulevards,” quiet residential streets with special traffic-calming features for bicycles. “Women diverted from the shortest routes more often,” Dill says.

Cycling is so awesome that in Sao Paulo bicycles are faster than helicopters:

Bike Parking Can Change America

Cars have been dominating the USA (and all of North America) for decades now, and we know all too well what makes a good city for cars. Now climate change and other factors are forcing North Americans to address the problems of their oil-guzzling death machines running amok through cities. The solution is rather simple: apply what we know about car commuters to create more bicycle commuters.

Why do these measures matter? Because parking helps make commuters—a lesson long ago learned with cars. Studies in New York found that a surprisingly large percentage of vehicles coming into lower Manhattan were government employees or others who had an assured parking spot. Other studies have shown the presence of a guaranteed parking spot at home—required in new residential developments—is what turns a New Yorker into a car commuter.

On the flip side, people would be much less likely to drive into Manhattan if they knew their expensive car was likely to be stolen, vandalized, or taken away by police. And yet this is what was being asked of bicycle commuters, save those lucky few who work in a handful of buildings that provide indoor bicycle parking. Surveys have shown that the leading deterrent to potential bicycle commuters is lack of a safe, secure parking spot on the other end. (In England, for example, it’s been estimated that a bicycle is stolen every 71 seconds.)

A number of American cities are now waking up to the fact that providing bicycle parking makes sense. Philadelphia, for example, recently amended its zoning requirements to mandate that certain new developments provide bicycle parking; Pittsburgh’s planning department is weighing requiring one bicycle parking space for every 20,000 square feet of development* (admittedly modest compared with the not-uncommon car equation of one parking space per 250 square feet); even the car-centric enclave of Orange County, Calif., is getting in on the act, with Santa Ana’s City Council unanimously passing a bill requiring proportional bicycle parking when car parking is provided. In Chicago, Los Angeles, and other cities, pilot projects are investigating turning car-parking meters—once semireliable bike-parking spots, now rendered obsolete by “smart meter” payment systems—into bike parking infrastructure.

Scroll To Top