Bhutan is a small country with a big idea that can change the world. For many years now gross national happiness is how the country monitors its progress, which is the opposite to how other countries measure success (which is from the quantity of money exchanged).
With a world population more knowledgable about environmental destruction there is an increasing concern that wealth accumulation outranks the needs of people. Gross national happiness can change how we measure progress.
Since 1971, the country has rejected GDP as the only way to measure progress. In its place, it has championed a new approach to development, which measures prosperity through formal principles of gross national happiness (GNH) and the spiritual, physical, social and environmental health of its citizens and natural environment.
For the past three decades, this belief that wellbeing should take preference over material growth has remained a global oddity. Now, in a world beset by collapsing financial systems, gross inequity and wide-scale environmental destruction, this tiny Buddhist state’s approach is attracting a lot of interest.