Surveillance capitalism is a truly 21st century innovation which is having a major impact on society. Policies around data protection and privacy aren’t strong enough yet and trade deals don’t rightly aim to protect data privacy either. How our data is used and exploited isn’t up to us and it should be. Large corporations know more about you than you might realize and exploit that knowledge for their own gain- it doesn’t have to be that way.
How to resist collection of your behavioral data?
Solutions for consumers
Educating consumers and helping them make radical choices to influence the systems designed to harvest their data is one of the two important ways that can help us fight this crisis. We know that consumers stated privacy preferences are not reflected by the actions and choices they make, failing to act on recommendations they know would likely benefit them — this is commonly referred to as privacy paradox. I strongly believe this is something we can change together and that process starts with you and me. With the risk of being called a naive idealist, I believe we can lead by example in getting through the pains of giving up some of the convenience and ruthless pursuit of growth, ultimately affecting the course of history that is otherwise headed towards more surveillance, concentration of knowledge and power, and unethical exploitation of the human experience.
Privacy means having the agency to choose what you share, when you share it and who you share it with. The following recommendations can guide you, as an individual towards taking back that control and helping others do the same.