The video above The Guardian explores the costs of subsidizing cars in cities and looks at alternatives to car-focussed design. In the UK Nottingham raised the price of parking to reflect the actual land costs. They then took that increased revenue to spend it on public transportation, which is a more effect way to move people in urban spaces. Which brings us to an important aspect of the video: argue for more efficient transit instead of arguing against the car. Car drivers get really defensive when you tell them they are traffic. It also turns out that in Nottingham the cost of parking didn’t negatively impact business at all.