A game based on the story Half the Sky puts players into a perspective usually different than their own: a young girl in the developing world. It teaches young gamers in the developed world empathy and what it’s like to be a young girl trying to make a living in the majority world. It’s always nice to see games being used to make the world a little better.
If you succeed at certain tasks, the game triggers donations through partner charities. For example, the game has donated a quarter-million books. Players can also use real money to purchase virtual items — and that money has brought in more than $450,000 in charitable donations.
Since it launched nearly a year ago, more than 1.1 million people have played Half the Sky. Though that’s nothing compared to a game like Farmville, still it makes Half the Sky one of the most successful advocacy games.