≡ “Upcycling” Gets Corporate Interest
Upcycling takes items that would otherwise be wasted and makes them into useful products. James, who works for Terracycle, wrote to let me know that they have teamed up with Kraft to make some upcycled bags. I wonder how people will react to branded recycling.
Kraft will become the first major multi-category corporation to fund [...]
Topic: Environment Tags: advertising, brand, upcycling
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