Posterchild is a Toronto-based artist who is sick of all the illegal billboards in the city and decided to do something about it by using art. One can hope that other cities follow in São Paulo lead by banning billboards in the city. Until then, we have artists.
Last Monday—using data gleaned from Rami Tabello’s IllegalSigns.ca—Posterchild stenciled solicitations for feedback below three illegally-run fascia signs downtown (“persistent violators,” as he put it). A play on the now-ubiquitous “How’s My Driving?” slogan typically seen on the back of big rigs, the stencils feature the number of the City’s Building Division, which is, among other tasks, responsible for sign permits. Posterchild, an equal opportunity stenciler, hit one sign each of Astral Media, Titan Outdoor, and Strategic Media. (Titan and Strategic, by the way, are the two companies currently suing the City. And Astral Media is a whole other story.)