Day: 28 November 2007

Google to Make Solar Energy Cheaper than Coal

Google logoGoogle is at it again, we’ve covered Google quite a bit, more than any other company I think. It’s just so nice to see a company with billions of dollars at their disposal directing their energy at improving the world (and yes, I know that Google is nowhere near perfect and Sun is more the environmentally friendly tech company).

This time around they are contuning their solar power drive by investing in companies that will encourage the use of renewable energy. They emphasize solar power, but they are not limiting the hundreds of millions of dollars they want to invest in solar power.

“Our goal is to produce one gigawatt of renewable energy capacity that is cheaper than coal. We are optimistic this can be done in years, not decades,” Larry Page, Google’s co-founder and president of products, said in a statement.

One gigawatt can power a city the size of San Francisco.

Google is seeking to capitalize on the recent excitement among Silicon Valley entrepreneurs to apply the risk taking that computer, biotech and Internet businesses are famous for to the field of alternative energy production.

Google’s latest moves come as the price of a barrel of oil nears $100 and coal, which produces 40 percent of the world’s electricity, faces regulatory and environmental pressures that could drive up prices.

Improve Your Self-Esteem and Save the Planet

Consumption in itself is bad for the planet, no matter how you cut it. Material things are generally made from finite resources (like how oil is made into plastic); so the less we buy the better we treat the planet.

This isn’t hard to do. In fact, it’s easier for people who have high self-esteem. Apprently, some new reseach is out that argues that the more confidence an individual has the less likely it is that they will buy material objects for comfort.

“By the time children reach early adolescence, and experience a decline in self-esteem, the stage is set for the use of material possessions as a coping strategy for feelings of low self-worth,” they write in the study, which will appear in the Journal of Consumer Research.

The paradox that findings such as these bring up, is that consumerism is good for the economy but bad for the individual. In the short run, it’s good for the economy when young people believe they need to buy an entirely new wardrobe every year, for example. But the hidden cost is much higher than the dollar amount. There are costs in happiness when people believe that their value is extrinsic. There are also environmental costs associated with widespread materialism.

I guess this can be further backed up by examples that billionaires don’t like spending their money.