A new labeling campaign is in development that will inform consumers about how much carbon has been used to create the product they are about to buy. This sounds like a great idea! It will let consumers make more informed choices about what to buy. It’s only happening in Britain for now, hopefully we’ll see this in the rest of the world though.
Participating companies also have to agree to cut the product’s carbon footprint over a two-year period or face being thrown out of the scheme.
The first goods bearing the label are expected to appear on shelves in April.