In Japan the Minster of the Environment has started a neat way to raise awareness about wastefulness.

“Ms Yuriko Koike, Minister of the Environment, has created the “Mottainai Furoshiki” as a symbol of Japanese culture to reduce waste. Furoshiki is a Japanese traditional wrapping cloth which is used repeatedly in a stylish way. (The utilization of this “Mottainai Furoshiki” will contribute to reducing household waste from plastic bags.) The Minister presented the “Mottainai Furoshiki” at the Senior Officials Meeting on the 3R Initiative held in Tokyo, Japan on March 6-8, 2006″

Thanks Allison Belisle!