noradawn wrote us to tell us about corporate social responsibility (CSR):

“Are corporate giants waking up? The increase of public demand for more sustainable and socially responsible practices is causing the giants of the business world to reevaluate how they do things and start implementing new practices. In essence, doing what they can to save the world. This practice commonly called CSR is being seen more and more in giants such as Wal-Mart, Levi & Strauss, and Hasbro to name a few.

The trend was started by smaller, socially and environmentally aware companies such as Tom’s of maine toothpaste and Ben and Jerry’s ice cream, who pioneered this concept…and wound up having incredible growth rates. In turn, this caused the larger companies to turn their heads to see what they were doing right from a business perspective. As a result, it looks like it is the new trend that is emerging, and the corporate giants…many of whom have more capital than some entire countries- are the ones with the dollars and cents to really help in making a big difference.”

For more on CSR this noradawn suggests this good article on CSR.

Thanks noradawn for sharing this!