“Death Sentences: How Clichés, Weasel Words and Management-Speak are Strangling Public Language†is a book written by Australian Don Watson that wants to change the way we use words. He wants to get rid of ridiculous corporate speak that is destroying our language. Clearly, he needs to prioritize his mission statement to better implement his concepts so the optics of his position are more market-orientated on a multi-paradigm, multimedia medium of……..
His website has examples of what needs to be changed. Here’s an example
Time budget: ‘As in “Sorry I over extended my time budget this morning, it was my wifes birthday”. No, he was late!’